About Fits
Fix That Shirt isn't just a mobile app; it's a whole project aiming to revolutionize the way we consume fashion, making it more eco-friendly and equitable. We're laying the foundations for fashion aftermarket by empowering people to repair, alter, and upcycle their existing wardrobes, making their clothes last much longer.
We are an international team based in Paris with partner support Milanese, and we are also accelerated by the European Union.. And with a vision to become a global reference for mending culture and clothing alteration services, we are on a constant mission to raise awareness about the mending culture in fashion as a radical and political act though our informative blog, and by connecting people in a seamless practical experience through our Fits mobile app.
Our story
Robert Swan once said, “The greatest threat to our planet is the belief that someone else is going to save it.”
Fueled by overconsumption and fast fashion, the glamorous image of the industry has begun to fade as more vital issues such as climate change, among other social and environmental concerns, have gained importance, calling into question the role played by the industry.
It's urgent that we change our consumption habits, prioritizing quality over quantity, handmade over mass-produced, and local over global. We decided to stop waiting for others to save the world, and that's how Fix That Shirt (FiTS) was born. The idea is to empower people to recycle their existing wardrobes instead of buying more.
We maintained the same commitment to environmental responsibility during the Covid-19 pandemic. We created a free online platform connecting people who needed face masks with those who could make them by recycling donated textiles. We ran the project, called “Make Masks, Save Lives,” for a full month in May 2020, when there was a critical shortage of masks across France. We successfully created and donated 3100 recycled and reusable face masks to people in need throughout the country, including donations to organizations like Secours Populaire-Paris.
Read the full story on our blog
The Founder
After having invested 10+ years of my life in the field of fashion, through work and higher education, across different countries and with different cultures, it all came down to one simple question… ‘ What can I do to change this alarmingly unsustainable state of fashion?’ Et voila "Fits"!
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