About Fits

Fix That Shirt isn't just a mobile app, it's a whole project to disrupt the way we consume fashion with the aim of making it more eco-friendly and fair. We're laying the foundation for fashion's aftermarket by enabling people to repair, alter and upcycle their existing wardrobe and make their clothes last much longer.

We are an international team based in Paris with partner support Milanese, and we are also accelerated by the European Union. With the ambition to become a world reference for the culture of repair and alteration services of clothing, our mission of raising awareness never stops. We are raising awareness of this culture of mending in fashion as a radical and political act, through our blog, and by connecting people with the talents to make an impact through our Fits mobile app.

Fix that shirt mobile app

Our story

Robert Swan once said, “The greatest threat to our planet is the belief that someone else is going to save it.”

Fueled by overconsumption and fast fashion, the industry's glamorous image has begun to fade as more vital issues like climate change gain prominence among other social and environmental concerns, calling into question the role played by the industry.

It is urgent to change the way we consume, preferring quality to quantity, handmade to industrial and local to global. So we decided to stop waiting for others to save the world and thus Fix That Shirt (FiTS) was born. The idea is to allow people to recycle their existing wardrobe instead of buying more.

We have maintained the same spirit of respect for the environment during the Covid19 pandemic. So we created a free online platform that connected people in need of face masks with those who could make them by recycling donated textiles. We ran the project under the name “Make Masks, Save Lives” for a full month, in May 2020, when there was an acute shortage of masks across France, and we managed to create and donate 3100 recycled and reusable barrier masks to people in need across France, including donations to organizations like Secours Populaire-Paris.

Read the full story on our blog

Team Fix That Shirt

The Foundress

After investing more than 10 years of my life in fashion, through my work and higher education, in different countries and with different cultures, it all came down to one simple question… 'What can I do? I do to change this terribly unsustainable state of fashion? And There you go "Fits"!

- Saba Alvi

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